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Apple Watch “Carbon Neutral” Claim Survives Legal Challenge – A Bellwether for Greenwashing LitigationSaturday, March 7th, 2026
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- Why xAI Is Likely to Prevail in NAACP Data Center Lawsuit April 19, 2026
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Recent greenwashing Articles
Does evian Water Greenwash?
By Stuart Kaplow|2024-01-20T21:35:19-05:00Saturday, January 20th, 2024|Categories: Environmental Law|Tags: carbon neutral, carbon neutrality, Carbon Trust, evian, green bleaching, green hushing, greenwashing, Kaplow, PAS 2060, Stuart Kaplow, sustainability law|
Last week United States District Court for the Southern District of New York Judge Nelson Roman ruled that Danone Waters of America, the French multinational that produces evian bottled water, must face trial over greenwashing claims that it wrongly says on the label that the ...
Unmasking “Green Bleaching”: A New Chapter in Sustainability Strategies
By Stuart Kaplow|2024-01-03T11:31:59-05:00Sunday, December 17th, 2023|Categories: Environmental Law|Tags: green bleaching, green hushing, greenwashing, Kaplow, Stuart Kaplow, sustainability law|
In the ever evolving landscape of corporate sustainability, where the battle for environmental credibility rages on, a new metaphor has emerged .. "green bleaching." Originating from the shores of the United Kingdom, this metaphorical concept is making waves in the world of eco-conscious statements. While ...
EU to Ban Greenwashing and Much More
By Stuart Kaplow|2023-11-25T19:37:23-05:00Saturday, November 25th, 2023|Categories: Environmental Law|Tags: climate neutral, Green Guides, greenwashing, Kaplow, Stuart Kaplow|
The EU Parliament and Council have reached a provisional agreement on new rules to ban misleading environmental marketing claims. The agreement reached on September 19, 2023, updates the existing EU list of banned commercial practices and adds to it several problematic marketing habits characterized as ...
Net Zero, Carbon Offsets and more Now Require Disclosures
By Stuart Kaplow|2023-10-29T17:36:16-04:00Sunday, October 29th, 2023|Categories: Environmental Law|Tags: "voluntary carbon offset", AB No. 1305, carbon offset, greenhushing, greenwashing, Kaplow, net zero, Stuart Kaplow, Voluntary Carbon Market Disclosures|
California has just enacted the Voluntary Carbon Market Disclosures Act which requires the disclosure of specified information about net zero claims, carbon offsets, and more by businesses, including by an untold number of companies located beyond the Golden State’s borders. Businesses need to immediately pay ...
Guidance on Avoiding Greenwashing while Providing Input Down Under
By Stuart Kaplow|2023-08-13T17:14:28-04:00Sunday, August 13th, 2023|Categories: Environmental Law|Tags: Environmental and Sustainability Guidance, FTC, Green Guides, greenwashing, Kaplow, Stuart Kaplow|
The Australian government has issued draft Environmental and Sustainability Guidance describing the obligations under Australian consumer law which businesses must comply with when making environmental and sustainability claims. The Guidance released on July 14, 2023, sets out what the Australian Competition & Consumer Commission considers ...
The Positive Side of Green Hushing: Averting Backlash and Enhancing Corporate Sustainability
By Stuart Kaplow|2023-06-26T18:52:11-04:00Saturday, June 24th, 2023|Categories: Environmental Law|Tags: ESG, GHG, green hushing, greenwashing, Kaplow, Stuart Kaplow|
In today's world, where environmental, social, and governance (ESG) concerns are gaining significant attention, companies are increasingly being scrutinized not only for their impact on the planet and society but also for their messaging. As a result, some organizations have adopted a strategy of "green ...
H&M Wins Dismissal of Greenwashing Lawsuit
By Stuart Kaplow|2023-05-29T16:20:39-04:00Sunday, May 28th, 2023|Categories: Environmental Law|Tags: Green Guides, greenwashing, H&M, Kaplow, recycle, Stuart Kaplow|
Abraham Lizama bought a turquoise knitted sweater in H&M's “The Conscious Choice” collection from a retail store in St. Louis. According to Lizama, he believed this meant his sweater was made using “more sustainable and environmentally friendly” manufacturing practices. However, he now claims this sweater ...
Executional Greenwashing is a Thing
By Stuart Kaplow|2023-04-02T17:19:39-04:00Sunday, April 2nd, 2023|Categories: Environmental Law|Tags: ESG, executional greenwashing, Gain laundry detergent, green hushing, greenwashing, Kaplow, Stuart Kaplow|
Greenwashing is a term used to describe the marketing tactic of making false or misleading claims about a product or service's environmental benefits. “Executional greenwashing” is a neologism characterizing the way in which a business promotes or executes an environmental initiative, rather than the actual ...