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Recent greenwashing Articles

2Apr, 2023

Executional Greenwashing is a Thing

By |Sunday, April 2nd, 2023|Categories: Environmental Law|Tags: , , , , , , |

Greenwashing is a term used to describe the marketing tactic of making false or misleading claims about a product or service's environmental benefits. “Executional greenwashing” is a neologism characterizing the way in which a business promotes or executes an environmental initiative, rather than the actual ...

17Dec, 2022

FTC Seeks Public Input on Update to Green Guides for Environmental Claims

By |Saturday, December 17th, 2022|Categories: Environmental Law|Tags: , , , , , , |

The Federal Trade Commission announced last Wednesday that it is seeking public comment on updates and changes to the Green Guides for the Use of Environmental Claims. In an era when charges of greenwashing and green hushing are proliferating across social media while at the same ...

12Nov, 2022

Green Hushing versus Confidentiality

By |Saturday, November 12th, 2022|Categories: Environmental Law|Tags: , , , , , , , |

There is a new answer to the philosophical question, “If a tree falls in a forest and no one is around to hear, does it make a sound?” The answer has depended upon your definition of sound. If you define sound as our perceptions of ...

22Oct, 2022

Net Zero Risks as a Source of Opportunity

By |Saturday, October 22nd, 2022|Categories: Environmental Law|Tags: , , , , , , |

Calculating net zero is ill defined, unregulated and complex. Businesses making a net zero pledge like, “we will be net zero by 2030” risk a charge that they are greenwashing and misleading consumers. It is one thing when government leaders make an ESG claim: In ...

23Jul, 2022

New Greenwashing Case is Troubling to Future of ESG

By |Saturday, July 23rd, 2022|Categories: Environmental Law|Tags: , , , , , , |

On July 6, FossielVrij NL filed a greenwashing lawsuit in the Amsterdam District Court against Dutch airline KLM. The overseas litigation is troubling because at its core the theory of the case is apocalyptic environmentalism, the belief that unless humans drastically reduce consumption population growth ...

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