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Recent green hushing Articles

20Jan, 2024

Does evian Water Greenwash?

By |Saturday, January 20th, 2024|Categories: Environmental Law|Tags: , , , , , , , , , , |

Last week United States District Court for the Southern District of New York Judge Nelson Roman ruled that Danone Waters of America, the French multinational that produces evian bottled water, must face trial over greenwashing claims that it wrongly says on the label that the ...

17Dec, 2023

Unmasking “Green Bleaching”: A New Chapter in Sustainability Strategies

By |Sunday, December 17th, 2023|Categories: Environmental Law|Tags: , , , , , |

In the ever evolving landscape of corporate sustainability, where the battle for environmental credibility rages on, a new metaphor has emerged .. "green bleaching." Originating from the shores of the United Kingdom, this metaphorical concept is making waves in the world of eco-conscious statements. While ...

24Jun, 2023

The Positive Side of Green Hushing: Averting Backlash and Enhancing Corporate Sustainability

By |Saturday, June 24th, 2023|Categories: Environmental Law|Tags: , , , , , |

In today's world, where environmental, social, and governance (ESG) concerns are gaining significant attention, companies are increasingly being scrutinized not only for their impact on the planet and society but also for their messaging. As a result, some organizations have adopted a strategy of "green ...

2Apr, 2023

Executional Greenwashing is a Thing

By |Sunday, April 2nd, 2023|Categories: Environmental Law|Tags: , , , , , , |

Greenwashing is a term used to describe the marketing tactic of making false or misleading claims about a product or service's environmental benefits. “Executional greenwashing” is a neologism characterizing the way in which a business promotes or executes an environmental initiative, rather than the actual ...

17Dec, 2022

FTC Seeks Public Input on Update to Green Guides for Environmental Claims

By |Saturday, December 17th, 2022|Categories: Environmental Law|Tags: , , , , , , |

The Federal Trade Commission announced last Wednesday that it is seeking public comment on updates and changes to the Green Guides for the Use of Environmental Claims. In an era when charges of greenwashing and green hushing are proliferating across social media while at the same ...

12Nov, 2022

Green Hushing versus Confidentiality

By |Saturday, November 12th, 2022|Categories: Environmental Law|Tags: , , , , , , , |

There is a new answer to the philosophical question, “If a tree falls in a forest and no one is around to hear, does it make a sound?” The answer has depended upon your definition of sound. If you define sound as our perceptions of ...

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